For Audi's global launch of their new e-tron vehicle, we transformed a Louisiana-styled casino boat with a working paddle wheel into four floors of elegance that imbued the sense of the luxury automaker's brand. Through the use of custom design and decor, the event provided an experiential event for 1600 guests on a two-hour cruise from the Embarcadero Pier 3 across the San Francisco Bay to Richmond’s historic Craneway Pavilion.