For the global launch of Audi’s new e-tron vehicle, we transformed a Louisiana-styled casino boat with a working paddle wheel into four floors of elegance that imbued the sense of a luxury yacht. The boat was used to entertain 1600 guests on a two-hour cruise from the Embarcadero Pier 3 across the San Francisco Bay to Richmond’s historic Craneway Pavilion for the global reveal of Audi’s new electronic vehicle.