AUDI E-TRON

For the global launch of Audi’s groundbreaking e-tron vehicle, we reimagined a Louisiana-style casino boat with a working paddle wheel into a four-story showcase of elegance and innovation, perfectly reflecting the luxury automaker’s brand. With custom design and decor, we crafted an unforgettable experiential event for 1,600 guests, setting sail from Embarcadero Pier 3 for a two-hour cruise across the stunning San Francisco Bay. The journey culminated at Richmond’s historic Craneway Pavilion, blending sophistication with breathtaking views to deliver a launch event that epitomized Audi’s vision of style, innovation, and excellence.